PROPOSAL BUSSINES "BREAD FUEL CHOBA"

A. Background

       Along with the times and the environment then people are now starting to be careful in choosing and buying something. One of the things where people are very careful and meticulous in choosing and buying is when people buy food. In the old days people buy food just based on tastes good and cheap, it is primarily for high society down. Two things that is the top priority in buying food. They were not so concerned about the nutrients and nutrients contained in the food they buy. But lately the tendency of our society to buy food is pay attention to taste, nutrients contained in these foods, then think about the price. Therefore, an option many human bread for snacks, which in terms of taste, the bread offers quite a lot to offer and tasty flavors, in terms of nutrition also meet human nutritional needs, in terms of price, the bread is within easy reach of all circles of society.

            From the above phenomenon is very suitable and potential when we set up a business selling toast, which in terms of taste meets good taste, in terms of nutrition toast accordance with what is desired by consumers because it contains carbohydrates, protein etc. In terms of price toast fairly easy to reach all levels of society. Moving on it and driven by dreams, we will establish a business this toast with the name "BREAD FUEL CHOBA" which is our project in mengarugi the lecture. To place of business we chose places around the campus area Gunadarma are located Jalan KH Noer Ali Kalimalang, because its prospects are very good, judging from its strategic location at the number of students who would have been familiar with the food products that we offer, enabling this business continues to grow , Place of business for a while is the result of a rental place in relation to funding constraints, the worker might only two (2) people to help smooth in running the business.

B. Business Excellence

The business advantage of "Bread Fuel CHOBA" among others, as follows:

1.    Raw materials are easily available.

2.    Making a product that is not complicated.

3.    The product is marketed and popular with the public, especially to children, adolescents, adults, to the elderly.

4.    Capital is not too big.

5.    The tools used simple.

6.    The process of making easy.

C. Product Features

The benefits of the products of " Bread Fuel CHOBA " between lan, as follows:

a. Food is a popular all circles

b. Halal, practical and hygienic

c. affordable

d. Tasty, delicious and contains no preservatives

e. Contains sufficient nutrients, such as carbohydrates, proteins, etc.

D. Systematic Product Marketing

1. Market Overview

     On the product "Toast Ice Cream" was put on the production system directly. Ie from producers directly to consumers.

The target consumer / purchaser covering all levels of society, which is still in the marketing area of ​​Pekalongan City and surrounding areas.

2. Product Marketing Strategy

            Marketing strategies that I have done in the form of the production process and promotion process.

1) Production Process

· Products

a. Always perform a new innovation for customer satisfaction.

b. Accept criticism and suggestions every production process, in order to advance the efforts to always favored by all circles.

c. In this product I will accept orders if there are customers who want it.

· Price

     The unit price per serving is Rp 4,000

· Sales Pipeline

   Sold through the shop because I think it is simpler, so that consumers can visit easily.

2) Promotion Process

     Products will I promote through radio, leaflets and brochures so as to increase market opportunities.

E. FINANCIAL PLANNING

A. Costing

* The cost of procurement of materials for 30 servings

As for the financing of materials for 30 servings

· The cost of procurement of materials for 30 servings / day, 900 servings / month

1. The main ingredient

1) The bread as much as 3 packs @ Rp 6,000 to                    Rp 18,000

2) Chocolate and Banana @ Rp 15,000 to                             Rp 15,000

3) Margarine taste @Rp 4,000                                                Rp   4,000

4) Butter (rainbow) 3 packs @Rp 6,000                                 Rp 18,000 +

Total of main ingredients                                                        Rp 55,000

Direct production costs

1) The labor cost                                             Rp 15,000 / day          Rp 450,000 / month

2) The cost of transport purchase of               Rp 1,000 / day                        RP   30,000 / month

3) Fuel costs                                                    Rp 5,000 / day  +        Rp 150,000 / month +

Total of direct product costs                           Rp 21,000 / day   or    Rp 630,000 / month

Indirect production costs / month

1) depreciation costs Carriage of                    Rp 1,000 / day            Rp 30,000 / month

2) Cost of equipment depreciation cook         Rp 2,000 / day            Rp 60,000 / month

3) depreciation costs Electricity & Water       Rp        -                      Rp 40,000 / month

4) depreciation costs Packaging USD / day   Rp 8,900 / day +         Rp 135,000 / month +

The total of products Indirect                                     Rp 11.900 / day          Rp 265,000 / month

Total production costs per month (Rp 630,000 + Rp 265,000)           Rp 895,000

Total costs per 30 servings = number of main ingredient + the total cost of production

= Rp 55,000 + Rp 29,900

= Rp 84 900

F. Cost of goods sold

Total cost = Rp 84.900 = Rp 2.830

     Portions 30

                     rounding = Rp 2,850

Profit 40% x Rp 2,850 = Rp 1.140 + Price per serving = Rp 3,990 to Rp 4,000 to rounding

Profit / Loss

Total proceeds from the sale portion              :           30 x Rp 4,000 = Rp 120,000

The total cost of the purchase of materials     :                                       Rp 30,000 -

The gross profit of                                          :                                       Rp 90,000

* Production cost

Direct production costs

1) The labor cost                                 Rp 15,000 / day                      Rp 450,000 / month

2) The cost of transport purchase of   Rp 1,000 / day                        RP 30,000 / month

3) Fuel costs                                        Rp 5,000 / day  +                    Rp 150,000 / month +

The amount of                                     Rp 21,000 / day          or         Rp 630,000 / month

G. Profit

Profit for 1 month = gross profit / day x 30 days

= Rp 65,000 x 30

= Rp 1.950.000

= Rp 1,950,000 - Total production costs / month

= Rp 1,950,000 - Rp 895,000

= Rp 1.055 million

H. Fixed Capital

No	Name of goods	Amount	Unit price	Total price
1	Cart	1 unit	3.000.000	3.000.000
2	Toaster	1 unit	500.000	500.000
3	Gas stove	1 unit	300.000	300.000
4	Telenan	2 pieces	15.000	30.000
5	Knife	2 pieces	25.000	50.000
6	Gas cylinders	1 pieces	100.000	100.000
7	Napkin	5 pieces	5.000	25.000
8	Solet	3 pieces	2.000	6.000
9	Electricity, water, etc.	-	40.000	40.000
10	Banana	1 pieces	10.000	10.000
	Total Fixed Capital			3.970.000

I. Current capital

No	Name of goods	Amount	Unit price	Total price
1	Bread	30 wrap	6.000	180.000
2	Jam	15 packs	6.000	90.000
3	Chocolate	10 pack	15.000	150.000
4	Butter	18 wrap	4.000	72.000
5	Gas	2 pieces	14.500	72.500
6	paper eating	Packet (Contents 100 pieces)	20.000	20.000
7	Plastic	3 packs	5.000	15.000
	Total       Current capital			599.500

Total Capital   = Total Fixed Capital + Total Capital Current
                        = Rp 4.101 million + Rp 599 500
                        = Rp 4.7005 million

Equity = Total Capital - Cost of Materials
            = Rp 4.7005 million - Rp 55,000
            = Rp 4.6455 million

                Thus the proposal " Bread Fuel CHOBA " is structured as well as possible, and we would like alhamdulillahh on terselesainya this proposal. Hopefully for the Team Examiners and Assessors provide feedback and feel satisfied with our results.

            In preparing this proposal, we have tried our best to resolve this proposal as well as possible, and therefore we are sorry if there are mistakes words and so forth. And we realize that this proposal is far from perfection, therefore we expect criticism and constructive suggestions from dear reader.  If only we think it and hopefully this proposal benefit the readers.

Nama  : Aris Setiawan

NPM   : 21213364

Kelas  : 3EB21